On Feedback


Everyone hopes their performances will go well, but alas, hope is not a strategy. Optimism is not a plan. Professionals recognize concrete and proactive actions increase the likelihood of success, and they count feedback among these. Whether it comes from a teacher, a coach, or simply someone whose opinion they trust, feedback helps those who takes their music seriously ensure the success of their performances.

Examples abound. A couple of weeks ago cellist Yo-Yo Ma and kamancheh player Kayhan Kalhor workshopped, rehearsed, and performed Kalhor’s new concerto, Venus in the Mirror, in a residency hosted by the University of Michigan’s University Musical Society. The project provided an opportunity to perform the concerto and obtain feedback in a comparatively low-stakes setting. It was a test drive before the official premiere next year at the Elbphilharmonie. These are the concrete and proactive actions that ensure success.

Apply these same principles to your speaking and writing. Ask a colleague to review your bio before you post it on your website or submit it for publication in a concert program. Ask someone you trust to listen to your on-stage speech before delivering it to an audience.

WHY BOTHER WITH FEEDBACK?
Error detection and quality control are obvious reasons to seek feedback. Alongside practice and rehearsal, soliciting feedback is a preparatory effort that reduces the likelihood of suffering an embarrassing moment in public or leaving out something important. There are other benefits, too.

Coherence – Feedback helps you be certain what you write and say is clear and focused. By pinpointing areas that may be confusing or ambiguous, feedback allows you to refine your message, structure your arguments more logically, and eliminate unnecessary jargon or redundant information. 

Feedback confirms your audience understands you.

Resonance – Feedback helps you strike the right tone, providing insights into how your words are perceived and enabling you to adjust your language to match the occasion. Feedback can help you navigate the fine line between modesty and arrogance in a bio, for example, or identify when your on-stage speech may be too casual or vague or, conversely, too stiff or not sufficiently engaging.

Feedback ensures you resonate with your audience. 

Perspective – Feedback helps you see through the eyes of your audience. It offers viewpoints you may not have considered, reveals blind spots you might have overlooked, furnishes insights into how audiences might interpret your work, and over time, you’ll gain a better and broader sense of how others react.

Feedback provides a glimpse of how others perceive you.

Progress – Feedback helps you work more efficiently. It allows you to find and address potential improvements more quickly, identifying areas that need clarification, reorganization, or enhancement, and accelerating your progress. You save time and energy, and the quality of your final product improves. Of course, it’s important to reciprocate, either by giving feedback in return or paying it forward.

Feedback streamlines your work.

SOURCES OF FEEDBACK
Experts – Feedback from individuals with a deep understanding and up-to-date information about your subject matter establishes credibility. Additionally, those familiar with the format and expectations of, say, an on-stage speech or a program note can confirm you’re following appropriate conventions and professional standards.

Colleagues – Those who know you in a professional context can provide personalized feedback. They know your professional and artistic goals. They know how you work. They know how you express yourself. These individuals are well-positioned to be supportive, encouraging, and motivate you to do your best.

Friends and family – Feedback from family and friends is useful as constructive criticism offered by those interested mainly in your success and well-being. Often, friends and family can also offer perspectives of a non-specialist, helping make certain your material is clear and engaging for a broad audience.

For important occasions it may be worthwhile to seek feedback from all these perspectives.

WHAT TO REQUEST
To get the most meaningful responses, consider several approaches when asking for feedback.

Targeted questions – Ask specific questions about clarity, structure, style, tone, or whether the material is likely to be interesting to the intended audience. For example, “Is the opening effective?” Or “Do you understand the section about the second movement?” In this way, you direct the attention of the individual providing feedback and focus their efforts on a specific part of your work.

Open-ended invitation – Alternatively, offer an open-ended invitation for feedback: “What works well? What could be stronger?” In this way, by minimizing your own influence, the individual providing feedback is able to focus on areas that attract their attention, which has the added benefit of telling you something about the potential response of your audience.

Proofreading and leading questions – Treat feedback as a limited resource. Ask for it when you need it, and focus on substantive improvements. Specifically, avoid asking for feedback on what you might easily check and correct yourself – spelling, grammar, punctuation, mechanics, and basic facts and figures – as well as things for which license is permissible, such as comma placement or word choice. Avoid asking leading questions, which are those designed to generate a desired response. These aren’t as useful as frank and candid assessment of your material.

TYPES OF FEEDBACK
Thoughtful and constructive criticism is tremendously valuable. Even if it isn’t always what you hope to hear, it will improve and strengthen your material and your skills. Treat those who provide such feedback as your trusted critics. Return to them often and respect what they tell you. Appreciate the significance of those moments when they tell you something is good, too, because as you know, these individuals are unlikely to jeopardize your best interests simply to make you feel good for a moment or two.

Not all feedback is equally beneficial though. In some cases, you’ll receive well intentioned but unhelpful comments: “It looks great” or “That sounds wonderful.” It’s nice to hear others say pleasant things about you, but if improvement is your goal, comments of this sort are not particularly useful. You may also occasionally receive unnecessarily blunt remarks. These, too, may be well intentioned, but if their emotional impact reduces your receptiveness to feedback, comments of this sort are less helpful as a result.

RESPONDING TO FEEDBACK
Regardless of what feedback you receive and how it’s delivered, accept it graciously: “Thank you.” “I appreciate this.” “I’ll take all this on board.” Receiving criticism is an essential part of honing your skills and refining your craft. In those moments you encounter something disagreeable, recognize that comments on your work are not a commentary on you, and try to respond rather than react. A considered and deliberate response is generally preferable to an immediate and impulsive one.

ACKNOWLEDGE – BUT DON’T ACT ON – ALL FEEDBACK
Feedback is an opportunity to reflect on your material, but you aren’t obligated to accept every suggestion. Even if you don’t accept a recommendation, you gain the confidence of knowing you’ve been thoughtful and deliberate by considering it, weighing its potential gains and losses, and coming to an informed decision about whether to incorporate it or disregard it. Ultimately, conducting a systematic review of your work is at least as useful as any specific recommendation or suggestion.

Keep in mind, too, you will never see yourself the way others see you – perception differs from self-perception – so be especially attentive to similar suggestions from multiple sources. As consultant Jack Rosenblum puts it, “If one person tells you you’re a horse, they are crazy. If three people tell you you’re a horse, there’s conspiracy afoot. If ten people tell you you’re a horse, it’s time to buy a saddle.”

Finally, a brief word on rejecting feedback. Rejecting feedback is fine, though it may be worthwhile to articulate why you’re doing so. Maybe a suggestion doesn’t align with your broader goals or maybe it doesn’t ”feel right“ in a specific circumstance. These are acceptable reasons. Be cautious, though, about rejecting feedback as a defense mechanism. It’s counterproductive to discard a good suggestion, because you’ve laden it with undue emotional weight.

FEEDBACK ON (ALMOST) EVERYTHING
Early on, you’ll be well served to get feedback on everything. As you become increasingly familiar with the responses your material elicits, you can reduce the regularity with which you seek feedback. However, anytime you’re working on something new or especially important – a new role, an on-stage speech at a prestigious venue, or a concerto with Yo-Yo Ma – you’ll be well served to return to the strategies and suggestions above. The mark of a professional isn’t someone who no longer needs feedback, but someone who seeks it as necessary and leverages it to achieve their professional and artistic goals.


4 responses to “On Feedback”

  1. Kevin Barber Avatar
    Kevin Barber

    Hi Writeintune,

    Let’s face it—most marketing strategies today are ineffective, leaving business owners frustrated and wondering where all their money went.

    Here’s the truth: Traditional marketing doesn’t work anymore. It’s about time to shift to direct-response marketing, the proven strategy that generates results in the real world.

    Dan Kennedy, one of the leading marketing experts, swears by direct-response marketing, and his strategies have helped thousands of business owners grow their brands.

    Let me show you how to apply it to your business.

    Step 1: Know Your Target Audience

    Targeting everyone is a huge mistake. You must define your ideal customer. Direct-response marketing requires you to speak directly to a specific group of people.

    Example 1:
    Target Audience: Busy professionals

    Offer: “Quick and effective workout plans for busy professionals.”

    This specific focus allows businesses to craft marketing messages that truly resonate.

    Example 2:
    Target Audience: Aspiring entrepreneurs

    Offer: “The ultimate guide to start your e-commerce store in 30 days—no prior experience required.”

    This appeals directly to the desires of this niche, making the marketing message much stronger.

    Step 2: Clear and Compelling Offer

    A great product is only as good as the offer. The offer should solve a problem and make it impossible for your ideal customer to say no.

    Example 1:
    A fitness coach offered: “Sign up for my program today and receive a free 1-hour coaching session, valued at $300.” This added value made the offer irresistible.

    Example 2:
    An e-commerce store offered: “Free shipping on all orders over $50, plus a free product with every purchase.” The free bonus added to the deal makes it more attractive.

    Step 3: Track Everything

    If you’re not measuring, you’re guessing. The most successful marketers track their results religiously.

    Example 1:
    A car dealership tested their email campaigns and found that subject lines with specific car models drove a 25% higher open rate than generic ones.

    Example 2:
    A SaaS company split their traffic between two landing pages: one with a video and one with text. The video version converted 40% more visitors into paying customers.

    Your Action Step:
    Start tracking your marketing results—whether it’s email opens, clicks, or conversions. If you don’t track, you can’t improve.

    Tomorrow, we’ll dive into crafting irresistible offers and how to create something your customers can’t say no to.

    To your success,
    Kevin

    Who is Dan Kennedy?
    https://books.forbes.com/authors/dan-kennedy/

    Unsubscribe:
    https://marketersmentor.com/unsubscribe.php?d=writeintune.com

  2. Jayrn Marques Avatar
    Jayrn Marques

    Hi Writeintune,

    I still remember sitting at my desk, staring at my sales numbers, wondering why nothing was working.

    I had tried everything—running ads, tweaking my website, and offering discounts—but my results were frustratingly inconsistent.

    One month would bring a flood of leads, and the next? Crickets.

    Then, I stumbled across a simple shift in strategy that changed everything.

    Instead of chasing customers, I learned how to pull them in naturally—creating messaging and systems that made my business the only logical choice.

    The impact was immediate, and today, I’m sharing the exact strategies so you can do the same.

    Let’s dive in:
    https://marketersmentor.com/attract-customers.php?refer=writeintune.com

    Talk soon,
    Jayrn

    Unsubscribe:
    https://marketersmentor.com/unsubscribe.php?d=writeintune.com

  3. Hallie Glass Avatar
    Hallie Glass

    Dan Kennedy often uses a simple analogy to illustrate a common marketing mistake:

    Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.

    Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to everyone. And according to Dan, that’s a surefire way to water down your impact—and your profits.

    He points to Weight Watchers as a prime example.

    They serve two distinct types of customers:

    Health Buyers – motivated by medical reasons, like a doctor’s orders or an upcoming surgery.

    Event-Driven Buyers – focused on short-term goals, like fitting into a dress for a wedding or looking good for a vacation.

    These two audiences have completely different motivations. One wants to avoid a health crisis. The other wants to feel confident on the beach. But for years, Weight Watchers hesitated to segment their leads and tailor their message accordingly—despite the fact that segmentation could’ve easily doubled their effectiveness.

    And this issue isn’t limited to weight loss companies.

    At Magnetic Marketing, Dan Kennedy and his team have identified seven distinct interest categories among their audience—from wealth attraction to direct marketing and beyond. If they tried to send one message to all seven groups, they’d fail to deeply connect with any of them.

    Dan compares this to politics: voters often care about one primary issue. Your leads are no different. Some are driven by fear. Others by ambition. And others by a very specific short-term goal.

    Consider three different prospects in the finance space:

    One fears running out of money in retirement.

    Another wants to protect wealth for their grandchildren.

    A third wants to maximize investment returns.

    A single message trying to appeal to all three ends up resonating with none of them.

    That’s why segmentation is so powerful—and profitable.

    By tailoring messages to meet prospects where they are mentally and emotionally, businesses instantly build trust, create relevance, and position themselves as the only solution that truly gets the customer.

    Dan outlines a simple framework for doing this:

    1.Use a Self-Select Mechanism
    Ask your audience questions like:
    “Are you looking to grow your wealth?”
    “Do you want to protect your assets for your family?”

    2.Tailor the Follow-Up
    Once they identify their concern, follow up with stories, testimonials, and offers that directly address it.

    3.Watch Response Rates Soar
    A personalized message turns cold leads into warm conversations—and buyers.

    Dan stresses this strategy works in every industry. He’s seen it boost performance in colleges, financial firms, info-product businesses, and even local service providers.

    Take colleges, for example. A dad wants to know his kid will get a job after graduation. A mom wants safety and solid food options. The student just wants to know they’ll make friends. Smart schools speak directly to each one—and enrollment improves dramatically.

    If segmentation sounds like a mystery to you, Dan lays it all out in plain English in The No B.S. Guide to Direct Marketing. In it, he reveals:

    The art of message-to-market match—how to say the right thing to the right people.

    How to build self-select mechanisms that get prospects to reveal what they want—without a survey.

    His exact process for creating segmented campaigns that maximize every dollar spent.

    Click Here to Claim Your FREE Copy of The No B.S. Guide to Direct Marketing + $6,193 in Exclusive Bonuses:

    https://marketersmentor.com/direct-marketing-book.php?refer=writeintune.com&real=yes

    Dan Kennedy has watched businesses transform overnight simply by getting smarter with how they segment and speak to their audience.

    Don’t waste another marketing dollar talking to everyone. Start speaking to someone—the right someone—and watch your results soar.

    Dedicated to Multiplying Your Income,

    Hallie

    P.S. Dan always reminds his clients:
    Whoever can spend the most to acquire a customer—wins.Segmentation helps you do just that… profitably.

    Unsubscribe:
    https://marketersmentor.com/unsubscribe.php?d=writeintune.com&real=yes

  4. Estelle Tam Avatar
    Estelle Tam

    What if your Writeintune website was guaranteed a significant surge in traffic? Many businesses miss out on thousands of daily visitors simply because they aren’t optimized.

    With our cutting-edge traffic solution, you can receive 4,000 highly targeted visitors as part of a free trial. If you like what you see, our plans offer up to 400K visitors monthly—helping your site expand. Get more details here: https://cutt.ly/QrlIibDX

Leave a Reply

Your email address will not be published. Required fields are marked *