Fine Tuning #1: Bio revised for new website

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In Fine Tuning segments, I share materials I’ve worked on with others. Each post opens with context and goals. Suggestions follow. I’m using my own material to start – a taste of my own medicine. If you’d like similar assistance, get in touch.

WRITING STYLE: Biography
CONTEXT: I want to include a bio on this website. My current bio hasn’t been updated in several years.
GOAL: The bio should emphasize my recent work and the subject matter for this website. I also want to include teaching and research activity often associated with an academic position.

After reviewing the original, I chose to
• revise the opening to be more informative and engaging,
• increase ease of reading,
• improve the organization. 

SUGGESTION 1 – THE OPENING

I’ve written a separate post on the importance of the opening, and it includes a section tracing the development of my bio. In short, the original opening was too complex, didn’t describe what I actually do, and was unlikely to engage the readers on this site. The new version addresses those issues with language that is specific but not convoluted.

SUGGESTION 2 – EASE OF READING

The second paragraph of my bio was, effectively, a series of lists from my resume. Yawn. Lists masquerading as sentences are common, because they’re easy to write. Copy and paste material from the resume to the bio. Add a few words and commas to make a complete sentence. Voilà! They’re difficult to read and usually uninteresting though.

You probably also noticed I never wasted an opportunity to include a subtitle and details in parentheses. Truth be told, feeling a bit self-conscious, I thought some readers might overlook what I felt was a lack of productivity as they marveled at the lofty academic tone. Unlikely. When the going gets tough, readers lose interest.

Anyone who actually read that second paragraph was more likely impressed with themselves for having survived the ordeal. Most readers either skimmed or skipped it, and to my detriment, their newfound state of partial attention remained with them until they finished reading. In the end, my efforts to achieve the desired effect (i.e., reading more closely) likely produced the opposite.

The moral of the story: a reader is more likely to be impressed by your activities and achievements when they’re described using clear and accessible writing.

SUGGESTION 3 – ORGANIZATION

The organization of the original bio was complex: a standalone opening, a long paragraph on academic research, a short paragraph on past work, and a closing paragraph with academic credentials. Structurally then: opening – long research section – past work – education.

I’ve tried to make the structure simpler and easier to follow in the rewrite.

After a standalone opening, each section now opens with a declaration of its content: “As a professor,” “As a speaker and writer,” “As a historian.” The final paragraph breaks that pattern: I stop using the “As a … “ model at the exact moment I shift from current work to past work. It’s a subtle gesture designed to guide the reader through the bio.


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