In 100 words or less, these posts offer quick, potentially magical, fixes – presto!
In the same way you begin an audition with your best stuff, your professional writing should also open with a clear and polished message about who you are, what you do, and why it matters. You’ll never have more people paying more attention. Further, this first impression influences how your audience reacts, whether they buy a ticket, invite you for an interview, or move on to the next candidate for their time and attention. A strong start doesn’t guarantee you’ll be able to bend the world to your will, but it increases your odds of success. Invest accordingly.